Business Social Media Accounts: SHOULD YOU OR SHOULDN’T YOU?
a Changing Environment
This involves spending time researching your chosen social channels and the changes that are taking place, as well as incorporating these new practices into your marketing.
Otherwise this could result in your posts being misunderstood or someone being offended by your content.
Wetherspoons for example, didn’t seem to have the time to focus their efforts on their social accounts.
12.78% of people who complain to a brand via Twitter expect a response within an hour. Consequently, you need to be on top of your game; otherwise you’ll have some very unhappy customers.
Cost Effected Targetted Marketing
As you increase these investments, you will see an increase in conversion rates and ROI. Additionally, you can target your social media marketing to your desired audience.
This type of target marketing is something you can’t get with print ads or billboards as social media marketing allows you to measure your success.
Brand Loyalty and Customer Engagement
It’s a great way to showcase your work! People build a positive image of your company in their minds when they see you posting on social media, replying to queries and posting original content.
Communication and engagement with customers is a great way to win their attention and publicise your brand message!
Your customers will find it easier to connect with you when you have a social media presence. Customer satisfaction and brand loyalty typically go hand in hand so engaging with your customers on social channels is a great way to start developing a bond with them.
By frequently visiting the analytics page on your profiles, and visiting your followers’ profiles, you can gain information on your customer’s interests and opinions.
Once you get a large following, this information will become more and more useful.
What We Think
It’s not just about introducing your product or service, but it’s also great for promotional campaigns and building a connection with your possible/current customers and clients.
It’s great to know that the company you’re dealing with has a personality and for customers to gain more information about what they do and how they do it.
If you need help with your digital marketing, give us a call.