Rebranding your company

Recently, we underwent an extensive rebrand. We changed our logo, created a whole new website and rejected the safe confines of our comfort zone.

We’re writing this to not only tell you why, but to also give you some tips and advice on when the time for a rebrand has come.

There are a lot of components to your brand and it will take a lot of time and effort to change them all. So make sure you’re 100% committed before you begin. However, remember that it’s important for your business to adapt to your customers and business environment, both of which transform over time.
The reason for a rebrand will most likely be because your business has changed. Whether it’s due to new owners, a different target consumer, or something else entirely; this revolution has a direct effect on your business.
Below, I will highlight some changes that affected our brand and made an image overhaul a necessity. Some of these may also be applicable to you and your company, so read on to find out more!re!
The company has evolved
As mentioned previously, it’s important for your business to adapt as your surroundings and business market develops. No company wants to be left behind as the rest of the world leaps forward.

You may now be providing a service for a larger area or a different type of customer, or maybe your product/services have increased in size and variety.

Your re-brand may include a new company name, logo, website and mission statement to coincide with your new, modern drive.

As our company has grown, so have our services and our list of clients. Therefore, over time we found that our branding wasn’t showcasing the true extent of our work and service in the marketplace.

YOU WANT TO STAND OUT FROM THE CROWD
Competition to be noticed within the marketing industry is high. Consequently, you need to make sure that your brand is growing at a quick enough pace to keep up with trends while also standing out from your competition.

We created a list comprising our Unique Selling Points (USP’s) during the initial discussions with regards to the rebrand.

Your re-brand may include a new company name, logo, website and mission statement to coincide with your new, modern drive. As our company has grown, so have our services and our list of clients. Therefore, over time we found that our branding wasn’t showcasing the true extent of our work and service in the marketplace.
A CHANGE OR DEVELOPMENT IN YOUR TARGET AUDIENCE
Last year’s clients aren’t always going to be the same as next year’s. The same goes for the clients we acquired when the company started 6 years ago and the customers we work with now. We knew that if we wanted to continue reaching nationally recognised companies, then our own brand would need to showcase our ability and professionalism. You have mere seconds to make a first impression, so make sure it counts.
You want to attract top talent
The best talent wants to work with the best brands. If you want to attract well-trained professionals, then we suggest making sure your company showcases itself as an expert in its industry. We are lucky enough to already have some incredibly talented individuals working for the business, however we are always on the look-out for aspiring and creative marketers to join our team. Our rebrand focused on representing ourselves as the industry professionals we are.
It was important to us that possible employees would be educated and inspired by the work that we do, simply by visiting our website.

If you want to learn more about working with us then check out our careers page.

Also, if you’re thinking of rebranding your own company, but don’t know where to start, then call us now for a consultation!